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Coffee tradition meets coffee innovation – illycaffè meets CoffeeB

We are expanding our range with two new CoffeeBall varieties. Thanks to a partnership with illycaffè, there are now two exclusive espresso blends that meet the high standards of taste and sustainability.

CoffeeB’s sustainable technology meets illycaffè’s many years of experience – a promising cooperation. After all, the traditional brand from Trieste has stood for first-class coffee made in Italy since 1933. The third-generation family business is aware of its tradition, but also very interested in innovation. With the Università del caffè, illy has even set up its own centre of excellence, which supports and trains coffee producers from all over the world and improves coffee culture around the globe. In addition, illy works sustainably and attaches great importance to the environmentally-friendly processing of raw materials – making the company an ideal partner for CoffeeB. Our cooperation symbolises our ongoing commitment to innovation and sustainability in coffee production.

First-rate quality for excellent taste

illycaffè is appreciated for its smooth and rich taste and is a top choice for coffee lovers who value quality. This outstanding quality can also be found in the new CoffeeB x illy Intenso Espresso and Classico Espresso varieties. Both varieties are made from 100% Arabica beans.

  • The illy Espresso Classico Blend has a classic, velvety taste that delights with delicate notes of caramel, orange blossom and jasmine.

  • The illy Espresso Intenso is characterised by its full-bodied roast with appealing notes of cocoa and dried fruit as well as a rich aftertaste, and delivers perfect coffee enjoyment for all those who prefer an aromatic taste.

Our joint commitment to innovation and sustainability

illy is certified as a B Corp. The certificate is awarded to organisations that are committed to maintaining the highest standards of social and environmental performance, transparency and responsibility, and whose operations are geared towards optimising their impact on employees, affected communities and the environment. With this ecological focus, illy is the perfect partner for CoffeeB and its commitment to sustainability and innovative ideas for conserving resources and avoiding waste.

Matthias Wunderlin, Head of Migros Industry, is delighted about the collaboration: “Thanks to the partnership with illycaffè, top-class Italian coffee tradition and know-how are combined with our young, innovative brand. This allows us to expand our range to include the finest flavours while continuing to pursue our sustainability strategy.”